Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices.
from Times of India https://ift.tt/xVFNSuE
How Reliance-led Campa is taking on Coke, Pepsi
September 20, 2024
0
Tags
